Six steps of blue ocean strategy book pdf

To be able to do that, you have to look at your process innovation from a new perspective. The authors that penned one of the most popular business books of recent times blue ocean strategy are back on bookshelves with blue ocean shift. Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant. In 2005 they published blue ocean strategy, one of the most impactful strategy books every written. The premise of the book is that companies can succeed by creating. This blog article is a overview of some of the key points of the book by w. The first step to creating blue ocean strategy is to find new ideas and redefine markets as theyre commonly understood. Blue ocean strategy, also referred to as blue ocean shift, is a marketing strategy where there is a single firm selling a differentiated product or there can be very few firms selling products that are differentiated in the market. But many companies have done their homework and succeeded thanks to this strategy. Blue ocean idea index the blue ocean idea index is a simple but robust test demonstrating how the sequence of utility, price, cost, and adoption form an integral whole to ensure commercial success through blue ocean strategy. Blue ocean strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. But its not always clear how to create a blue ocean strategy for yourself.

The blue ocean strategy book has been sold over 3,5 million times, was published in 43 languages and is a bestseller across five continents. In this article you will learn how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future. Furthermore the blue ocean strategy was awarded with. Blue ocean strategy is a powerful framework for finding new business opportunities. Blue ocean strategy formulation the four principles of. The belief that to create a blue ocean, you must be first to market. A blue ocean, as used in the title of this book and strategy, is basically uncharted territory in the business world. Red ocean vs blue ocean strategies iasonas lainos administrator. Blue ocean strategy pdf blue ocean strategy blue ocean strategy 2004 five keys to blue ocean strategy book summary blue ocean strategy blue ocean strategy expanded edition blue ocean strategy book by w. Select the right scope for your blue ocean initiative and build your peoples confidence. With the launch of itunes, apple unlocked a blue ocean of new market space in digital music that it has now dominated for more than a decade. Five steps to making a blue ocean shift blue ocean shift.

Red ocean strategy blue ocean strategy compete in exiting market space create uncontested market. Chan kim build up the regulations which can robust the business model to ensure that a healthy profit on blue ocean market space. Chan kim and renee mauborgne in 2005 from harvard business school. The 6 steps of the blue ocean strategy from a process. Proven steps to inspire confidence and seize new growth w. Begin by working out which business, product or service youre going to tackle. Blue ocean strategy displays an orderly way to deal with making the challenge unessential and traces standards and instruments any organization can use to make and catch their blue seas. The misconception that blue ocean strategy and differentiation strategy are synonymous.

Top 5 strategy development tools free ebook in pdf format. Chan kim and renee mauborgne changed the field of strategy and the language of business with their pathbreaking blue ocean strategy, a model for creating uncontested markets that unlock new demand and new opportunities for growth. Now, 12 years later, the authors offer an exciting new book that synthesizes their experience in assisting with the implementation of blue ocean strategy. Blue ocean strategy is an outofbox kind of breakthrough book that gives its readers a new way of understanding the framework organization that has an assignment to identify and implement different blue ocean strategies in various industries. Blue ocean strategy, the global phenomenon that has sold over 4 million copies and is recognized as one of the most iconic and impactful strategy books ever written, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Blue ocean strategy powerpoint templates present better. This will help you target the area where you have the most to gain. My thought is that the blue ocean strategy is like the hedgehog concept from jim collins book good to great but gives a great tool strategy map to help determine exactly how to establish your strategy. Plotting your buyer utility map amazon web services. The collection you need to create more blue oceans. The value of having a blue ocean strategy is better understood when compared to a red ocean strategy.

Instead of dividing up existingand often shrinkingdemand and benchmarking competitors, blue ocean strategy is about growing demand and breaking. Implementing the blue ocean strategy is, simply put, a gargantuan task. While the first book covered the what and why of the strategy namely creating a blue ocean where competition doesnt exist and creating a product or service that serves the blue ocean instead of competing to the bottom with a red ocean. Of the many strategic planning models that exist, the blue ocean strategy could be considered the pacifist of the group. In this summary, well give a synopsis of the key concepts, tools and tips from the book. Blue ocean strategy is quickly reaching must read status among smart business readers. Lets revisit the six steps of the blue ocean strategy from a process pointofview. Working with our partners at thinkers50 we have created email protected it showcases some of the very best thinkers in the field of strategy and beyond. Achieved via the delivery of features that have a highest marginal benefit to customer needs. How to create uncontested market space and make the competition irrelevant, w. This framework addresses not only the analytic aspects behind the creation of blue ocean strategy but also the allimportant human aspects of how to bring an organization and its people on this journey with a willingness to execute these ideas in. Pdf blue ocean strategy download full pdf book download. In this article you will learn how to make your competition irrelevant and have sales and profit.

Whether you access your books via your computer, tablet, iphone or android smartphone, or electronic reading device online or offline, wherever you go, your books will be there. The book offers a five step process for systematically reproducing such strategic triumphs, and shows how a blue ocean initiative can be successfully launched in. The insead blue ocean strategy institute is dedicated to extending the research on blue ocean shift, blue ocean strategy, and blue ocean leadership by chan kim and renee mauborgne and disseminating it to professors, researchers and practitioners around the globe. The 6 steps of the blue ocean strategy from a process perspective published on february 24, 2015 february 24, 2015 14 likes 0 comments janne ohtonen, phd, ccxp follow. Based on a study of 150 strategic moves spanning more than 100 years and 30 industries, blue ocean strategy addresses this question and provides a systematic approach to drafting and implementing your own blue ocean strategy. They are the authors of blue ocean strategy, which has sold over 3. Extracting the key insights from the six paths market exploration. Blue ocean strategy chapter 6 get the strategic sequence right netflix in this chapter, professor w. Companies should instead look for new market space and ways to reinvent the industry. Blue ocean studio you can access a free trial here. Value innovation strategy competes in an uncontested market space. Blue ocean shift is a continuation of the blue ocean strategy. In the blue ocean strategy, you must offer your customers a value innovation i. In this article you will learn the plan they outline for how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible.

Pdf harvard business school press blue ocean strategy. The book offers 6 paths to find new blue ocean opportunities outside your immediate industry. They research for around over 20 years and sum up a theory of blue ocean. Blue ocean strategy including examples and pdf download. Chapter 1 summary this is the first chapter of blue ocean strategy. Blue ocean strategy is a marketing theory and the title of a book published in 2004 that was written by w. We hope that it acts as a catalyst for readers to get things done.

Blue ocean strategy formulation the four principles of strategy formation this blog article is a summary of the book by w. The misconception that blue ocean strategy is a lowcost strategy that focuses on low pricing. It is being published in a recordbreaking 44 languages and is a bestseller across five continents. Based on an eponymously titled book, this strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. It is a coalition dedicated to helping organizations bridge the gap between strategy design and strategy delivery. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. Overall, good book and i would recommend for other looking for a way to differentiate their services from their competitions. To help you do this, we introduce the pioneermigratorsettler map. Blue ocean strategy could be a way out of the crisis and a way to achieve economical and social benefit. Apple observed the flood of illegal music file sharing that began in the late 1990s, enabled by file sharing programs such as napster, kazaa, and limewire. Blue ocean strategy is a book published in 2005 and written by w.

How to create uncontested market space and make the competition irrelevant pdf by w. This study focuses on kim and mauborgne four action framework tool of blue ocean strategy implemented by indian companies in the last two. Beyond competing proven steps to inspire confidence and seize new growth, is published this week by hachette. Blue ocean shift takes the groundbreaking principles of their original work and offers a smart, systematic plan to help any organization move from competing in existing markets to creating new markets altogether. Tell us what titles or genres youve enjoyed in the past, and well give you surprisingly insightful recommendations. The belief that blue ocean strategy is the same as innovation.